My Experience

Sr. VP Sales & Marketing, Room 21

SAAS Software Sales and Development

Room 21 specializes in proprietary software development for producing and monetizing content for film, television and the web. Room 21 Brings Social & Mobile Apps to Healthcare, Business, Education, & Entertainment.

Developed Process for execution of Sales & Marketing strategies for Enterprise SAAS software in other key markets ie. California, Utah, Nevada, Washington, Arizona, and Hawaii.
Conceived and developed strategy to utilize Room 21® platform for content distribution and marketing of event and film projects.
Developed integration strategies for Content Distribution via NFT private blockchains
Created and launched seminars, presentations, training, coaching, and consulting focused on increasing SAAS sales and SAAS best practices.
Expanded Market Sector Reach i.e. Film, Music, Digital Content – complete social business strategies, customer education software, and comprehensive business solution including social media growth solutions.
Additional responsibilities Include strategy development, forecasting, business development, and partner negotiations.
Created and cultivated relationships for future purchases and follow up transactions.

Nov 2016

Vice President of Sales & Marketing, Web Jaguar

SAAS E-commerce Software Sales and Development

*Responsible for development and implementation of Sales and Marketing Strategy
*Developing all process for internal processes for Sales team onboarding, client facing interactions, talent acquisition, and all Lead to Revenue interactions.
*Responsible for development of Channel Sales, Inside Sales Team, and Partner Teams
*Responsible for all MarComm strategy including Brand Management and New Product Development based on market feedback

Feb 2015

Vice President Sales at Super Star Learning Company

SAAS E-learning Software Sales and Development

We Are a Company of Passionate Educators and web developers that re-designed online learning with Room 21 Online Software and Project Based Learning.com

Nov 2011 – Dec 2014

Vice President at Vantage Learning

Using Artificial Intelligence to Improve Student Learning

• Responsible for development of SAAS Sales and Marketing Goals and developing strategies for Western Region launch with focus on CA (LA and Bay Area Markets), Clark County, and Salt Lake City
• Exceeding corporate goals and with recurring revenue streams in excess of 12M per year.
• Successfully launched MY Access! Writing Program SAAS products from 0 clients to over 600,000 students using SAAS the application annually.
• Established initial key pilot accounts to recommend positioning and pricing models through existing relationships with key decision makers at the county, district, and state levels.
• Created and Negotiated first ever Channel Sales Strategy with Apple Computer to sell Vantage SAAS solution exceeding 8M annually; Responsible for Managing Apple channel consisting of over 220 resellers.
• Worked closely with clients to ensure accurate specifications for implementation plans, ensured implementation plans were executed to result in referenceable client base
• Ensured effective and efficient client experience.
• Coordinated largest sales of company history by developing strategy to garner federal funded program dollars resulting in over 10M additional annual sales.

May 2002 – Apr 2010